As we all know by now, 3D printing has been expanding at an exponential rate. New platforms, technologies, and materials are constantly being developed to boost the prototyping and manufacturing process at all levels. One of the emerging technologies right now is printing 3D transparent materials.
The term Industrial Design is still a relatively new one, and thus is often met in conversation with a half comprehensive look of hazy understanding. It is a term without great specificity or history, yet Industrial Design itself is increasingly and continuously being acknowledged as a discipline of our age, a field that is extremely broad, constantly changing and one that could only exist within our current society.
Packaging and branding now go beyond the archetype of a well-designed logo and well-crafted card box, these elements still play a critical role however additionally consumers have come to crave and almost expect a higher level of engagement with brands, seeking more authentic, personal interactions alongside each purchase.
A beautiful brand now means giving more, and this is how to do it.