Glossary: "Ideation" in Design Thinking

Ideation is the process of the creation of ideas in design thinking. This is an uninhibited form of brainstorming, in which all members of a team are encouraged to contribute ideas without fear of facing criticism.

Design thinking strategically separates the ideation process from the filtering and refining of ideas. The goal is to generate a high volume of ideas, both absurd and brilliant, within a limited amount of time.

For the best results, the process of ideation must be carried out with flexibility and fluidity, with precedence for both realist and surrealist thought.  A successful ideation strategy will yield a diverse set of perspectives on a single problem, which transcends conventional or cliched solutions.

Glossary: "Discovery" in Design Thinking

Discovery is part of the first stage in the design thinking process. It consists of the formation of new ideas, recognition of challenges, and the preparation of research.

The purpose of discovery in design thinking is to frame a problem within its context in reality. The challenge is to do this in a way that can be understood and shared by the entire team. In order to create this fluidity of knowledge, activities such as brainstorming and critical analysis are used to promote open discussion.

While these techniques are used in more traditional modes of market research, the design thinking approach to discovery often takes an ethnographic perspective. This way of thinking focuses upon the broader social content around a product or service, rather than the features of the object itself.