Innovation

Doorbrella®

Car umbrella holder

Innovation

Doorbrella®

Car umbrella holder

Doorbrella™ was conceptualised by three Sydney dads who were sick of getting caught in the rain on the school run. They approached our design team with their problem and the beginnings of their product concept. The result is an elegant solution to an everyday problem.

It quickly and easily attaches to any of your car windows with a robust clip and one-click suction.

Specially designed mechanism to ensure umbrella can lock-in with one hand, giving you even greater flexibility.

By undertaking our design process, we were able to secure patent protection with multiple new features ensuring Doorbrella® can be sold across the world.

View External Site

why it's

different

Doorbrella enables parents to stay dry when loading and offcloading new-borns and young children into the car seat when raining.

With a simple double anchor system to the car door frame, it makes it easy securely attached the Doorbrella - Giving confidence that it stay in place during windy days.

Doorbrella enables parents to stay dry when loading and offcloading new-borns and young children into the car seat when raining.

With a simple double anchor system to the car door frame, it makes it easy securely attached the Doorbrella - Giving confidence that it stay in place during windy days.

what we

did.

Developed from an idea, product development was undertaken to explore different applications, scenarios and product functions. With an end RoI cost in mind, the design was re-engineered and simplified for manufacturing set-up.

focus areas
Product Design
Product Visualisation
Product Engineering
Research & Development
Manufacturing Management
IP Strategy