August 18, 2021

Are you Tired of Plastic?

The coronavirus pandemic has brought discourse about the imminent environmental threat that plastic is having on our oceans to a complete stop. Before the entire world fixated on this virus there was a loud and growing caucus of consumer voices demanding their products be manufactured and processed without the use of plastic. This movement culminated in Australia with the unanimous decision by supermarket giants Coles and Woolworths to ban single use plastic shopping bags after external consumer pressure.

While these voices may have died down for now, there is no doubt once we are clear of the pandemic plastic use will be front and center of the public discourse for much of the 20’s as we transition to a more plastic free society.

Staying on top of this issue and ensuring that your product is designed in an environmentally conscious way will never be more important than in the coming decade. We have already begin to see lawsuits against Coke and Pepsi for their use of single-use plastic bottles in California, and while we’re not suggesting that including plastic will make or break your idea’s commercial success, it’s important to consider the alternatives when looking to future proof your product’s longevity.

One early step you can take towards a plastic free product is in packaging. This is an industry that is making leaps and bounds in the push towards a plastic free world, seeing significant investments in already established technology due to growing consumer concern.

For example, you may be familiar with recycled paper pulp products in the form of takeaway containers and egg cartons, which have been around for years, but did you know that a majority of Apple products, considered the king of packaging design by many, now include a thermo formed version of these paper pulp products.

It’s significant investment and refinement from large companies like Apple in this technology which has opened the possibilities for paper packaging to establish itself as a high-end alternative to plastic, now at a competitive price.

At B.Product, we taken environmental concerns seriously when considering design aspects of a commercial product. Gone are the days where ecologically conscious design was of secondary concern to function. We have a wealth of experience in launching commercially successful products and doing so in an environmentally friendly, future-proof way.

If you would like to discuss how we can help you implement sustainable design principles into your idea, contact us using the form on the website.

Together, we can put Australian ingenuity on the global stage, in an environmentally friendly way.

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